The Follow-Up Formula: Persistence with Context
Most sales are made on the 4th to 7th touchpoint. Learn how to construct a follow-up sequence that adds value rather than annoyance, using data-driven insights.
Value-Add Follow-Ups
Instead of "Checking in," try: "I noticed your review count on your top listing increased this week—congrats. It reminded me that as you scale, [Problem X] becomes a bigger issue." This shows you are paying attention. Our data provides the metrics (Review Counts, Ratings) to make these observations.
Timing and Cadence
Don't spam. Respect the inbox. A cadence of Day 1, Day 4, Day 8, Day 15 allows for breatheing room while staying top of mind. Use our 'Last Seen' metric to prioritize active sellers who are likely to be monitoring their accounts.
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