The Sellers Index storefront scan (January–February 2026) covers 38,088 storefronts on Amazon.com — the largest single marketplace in the dataset. Of those, 72.1% originate from China (27,462 storefronts) and 19.8% are US-based (~7,545 storefronts), with the remaining 8.1% spread across GB, and other origins. The average storefront rating across Amazon.com is 4.68 — the highest of any scraped marketplace in the dataset. US-origin sellers average 305 reviews per storefront; China-origin sellers average 98. Alongside the storefront scrape, TSI's enriched leads_master dataset contains 4,840 USA-marketplace records, every one carrying a verified email address, a VAT number, and a business summary — the actionable layer for compliant B2B outreach, from £1.25 per verified lead. This is a storefront-level scrape, not a registry-verified census of all Amazon.com sellers.
Last updated: 6 June 2026
USA Amazon
seller data.
The largest marketplace in the dataset. 38,088 tracked Amazon.com storefronts with origin intelligence no other provider surfaces — and 4,840 enriched records ready for compliant B2B outreach, from £1.25 per verified lead.
- 38,088 storefronts tracked — the largest single marketplace in the dataset
- 72.1% China-origin sellers (27,462 storefronts) — critical for cross-border compliance
- 4,840 enriched verified records — 100% email + VAT + business summary
- 4.68 average storefront rating — highest across all scraped marketplaces
Seller origin breakdown · Amazon.com
TSI marketplace scan · Jan–Feb 2026 · Base Country field
What this dataset covers
38,088 Amazon.com storefronts tracked — the largest single marketplace in the TSI dataset
USA Amazon Seller Data: 38,088 Storefronts Tracked on Amazon.com (Jan–Feb 2026)
The Sellers Index storefront scan covers 38,088 Amazon.com storefronts — the largest marketplace in the dataset. 72.1% of those storefronts originate from China (27,462), while US-based sellers account for 19.8% (~7,545). The average storefront rating is 4.68 — the highest of any scraped marketplace. A separately enriched subset of 4,840 USA-marketplace records is available with 100% verified email, VAT, and business summary coverage. Note: this is a storefront-level scrape, not a registry-verified census of all Amazon.com sellers.
The USA dataset is the largest by storefront count in the TSI marketplace scan. The contrast with EU markets is stark: enriched registry-verified datasets for Spain and Italy show majority-local sellers — because EU business registries surface local companies first. See the USA Amazon sellers 2026 report or view pricing.
Market context
Why Amazon.com seller data matters
Amazon.com is the world's largest Amazon marketplace. At 38,088 tracked storefronts, it dwarfs every European marketplace in the dataset — and its seller-origin structure is fundamentally different.
Unlike EU marketplaces where enriched datasets surface majority-local sellers, the USA storefront scrape reveals a China-dominated marketplace: 72.1% China-origin, 19.8% US-based. That structural reality has direct implications for compliance providers, logistics agencies, and brands seeking to identify true US-based competitors.
The TSI base country field surfaces this at record level — something no generic Amazon seller list provides.
Dataset statistics
USA Amazon Seller Data — Key Statistics (2026)
From The Sellers Index storefront scan, January–February 2026. Storefront-level scrape, not a marketplace census.
| Metric | Value | Source |
|---|---|---|
| Amazon.com Storefronts Tracked | 38,088 | TSI marketplace scan, Jan–Feb 2026 |
| China-Origin Storefronts | 27,462 (72.1%) | TSI marketplace scan — Base Country Field |
| US-Based Storefronts | ~7,545 (19.8%) | TSI marketplace scan — Base Country Field |
| GB-Origin Storefronts | 0.4% | TSI marketplace scan — Base Country Field |
| Other Origins Combined | 7.7% | TSI marketplace scan — Base Country Field |
| Average Storefront Rating | 4.68 | TSI marketplace scan (highest in dataset) |
| Avg Reviews — US-Origin Sellers | 305 | TSI marketplace scan |
| Avg Reviews — China-Origin Sellers | 98 | TSI marketplace scan |
| Average Products Per Seller | ~4 | TSI marketplace scan |
| Storefronts With a Rating | 93.5% | TSI marketplace scan |
| Storefronts With a Category | 99.99% | TSI marketplace scan |
| Enriched Verified Subset (leads_master) | 4,840 records | TSI leads_master dataset |
| Enrichment Coverage (email + VAT + summary) | 100% | All enriched records |
| Data Fields Per Enriched Record | Up to 11 | Full Intelligence Tier |
Data sourced from The Sellers Index proprietary pipeline. See full platform overview, the USA Amazon sellers 2026 report, or view pricing tiers.
Data fields
What you get per USA seller record
Storefront-level data from the scrape; full enriched fields available in the 4,840-record verified subset.
- Core field
Seller origin (base country)
Where the business actually operates — not just where it lists. Critical for separating China-origin sellers (72.1%) from US-based sellers (19.8%). Unique to The Sellers Index.
- Scrape data
Storefront rating & review count
Average 4.68 across Amazon.com. US-origin sellers average 305 reviews; China-origin average 98. 93.5% of storefronts carry a rating.
- Scrape data
Product category
99.99% of tracked storefronts have a category field. Approximately 4 products per seller on average — enabling precise vertical targeting.
- Enriched only
Verified email (enriched subset)
4,840 USA-marketplace records in the enriched dataset carry SMTP-checked deliverable email addresses. Live mailbox handshake — not pattern-guessed.
- Enriched only
VAT number (enriched subset)
100% of enriched records carry a validated VAT number — the compliance anchor for US-marketplace sellers operating across borders.
- Enriched only
Business summary (enriched subset)
Email-ready business context for every record in the 4,840-record enriched subset — enabling personalised outreach without manual research.
Origin intelligence
The China-dominated marketplace
72.1% of tracked Amazon.com storefronts operate from China. That is the defining structural fact of the USA marketplace dataset.
What that means for buyers of this data:
- Compliance providers — identify cross-border sellers needing US tax nexus, product liability, or import compliance
- Logistics & freight — target China-origin sellers shipping to US-based FBA warehouses
- Brands & resellers — filter for the 19.8% of genuinely US-based sellers for competitive or partnership intelligence
Base country data is unique to The Sellers Index. No other USA Amazon seller data provider surfaces operational origin at this resolution.
Technical foundation
Where our USA Amazon seller data comes from
Marketplace storefront scan (Jan–Feb 2026)
The primary USA dataset is built from a structured storefront scan of Amazon.com, capturing 38,088 active seller storefronts. This is the broadest signal available at marketplace scale: it captures ratings, review counts, product counts, categories, and — critically — the base country of each seller, revealing the China-dominated structure not visible from surface-level Amazon data.
Enriched leads_master subset
The actionable layer is TSI's enriched leads_master dataset: 4,840 USA-marketplace records each carrying a verified email address, a VAT number, and a business summary. This subset undergoes SMTP handshake verification for email deliverability and is the recommended starting point for compliant B2B outreach targeting US-marketplace sellers.
Editorial
What a USA Amazon seller dataset should include
A USA Amazon seller dataset that is fit for commercial use must go beyond a list of storefront names. The structural reality of Amazon.com — where nearly three-quarters of sellers operate from China — means that base country data is not a bonus field; it is the primary segmentation axis.
The TSI dataset carries that field on every record, alongside storefront rating, review count, product category, and — in the enriched verified subset of 4,840 records — a verified email address, VAT number, and business summary. Buyers working in compliance, freight logistics, or competitive intelligence need the full picture, not just the storefront URL.
USA Amazon Marketplace: Market Data 2026
The Sellers Index storefront scan (January–February 2026) covers 38,088 Amazon.com storefronts — the largest marketplace in the dataset by volume, outpacing all European markets combined. The China-origin concentration is 72.1%, meaning 27,462 of the 38,088 tracked storefronts operate from Chinese entities; US-based sellers account for just 19.8% (~7,545 storefronts) despite this being their home marketplace. The average storefront rating of 4.68 is the highest of any scraped marketplace in the dataset, and 93.5% of storefronts carry a rating. The enriched verified subset — 4,840 USA-marketplace records in the TSI leads_master dataset — provides the actionable layer: 100% email, VAT, and business summary coverage on every record. For cross-market context and full methodology, see the USA Amazon sellers 2026 report, the State of Amazon Sellers 2026, and the Amazon sellers by country 2026 breakdown. The TSI pillar is at Amazon Seller Data Intelligence.
FAQ
Frequently asked questions about USA Amazon seller data
How many Amazon.com sellers does The Sellers Index track?
The Sellers Index storefront scan (January–February 2026) covers 38,088 storefronts on Amazon.com — the largest single marketplace in the dataset. This is a storefront-level scrape, not a registry-verified census of all Amazon.com sellers. A verified enriched subset of 4,840 USA-marketplace records is also available. See the USA Amazon sellers 2026 report for full methodology.
What percentage of Amazon.com sellers are China-based?
According to the TSI marketplace scan (Jan–Feb 2026), 72.1% of tracked Amazon.com storefronts originate from China — 27,462 out of 38,088. US-based sellers account for 19.8% (~7,545 storefronts). This China-dominated structure contrasts sharply with EU registry-verified datasets such as Spain and Italy, where local sellers form the majority of enriched records.
What is the average Amazon.com seller rating in the TSI dataset?
The average storefront rating across the 38,088 Amazon.com storefronts is 4.68 — the highest average of any scraped marketplace in the dataset. US-origin sellers average 305 reviews per storefront; China-origin sellers average 98 reviews. 93.5% of storefronts carry a rating.
What is the enriched verified subset for the USA marketplace?
The TSI leads_master dataset contains 4,840 USA-marketplace records, each with a verified email address, VAT number, and business summary — 100% enrichment coverage. This is the recommended starting point for compliant B2B outreach. See pricing tiers for access options.
Is this data GDPR compliant?
Yes. The Sellers Index is ICO-registered and processes data under UK GDPR legitimate interest for B2B contacts. All data relates to publicly-registered business entities on Amazon marketplaces. A GDPR compliance guide is provided with every purchase.
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