Amazon Seller Market Intelligence
The Sellers Index publishes data-led research drawn from our proprietary scrape of 67,416 active Amazon seller storefronts across the USA, UK, and France marketplaces — collected January–February 2026. Every number is sourced, every claim is verifiable.
Last updated: 6 June 2026
All reports
The State of Amazon Sellers 2026
A data-led analysis of 67,416 Amazon seller storefronts across the USA, UK, and France marketplaces, covering seller origin, dominant categories, marketplace distribution, and storefront quality — sourced from the TSI proprietary scrape dataset.
Amazon Sellers by Country 2026: Origin League & China Deep-Dive
A country-by-country breakdown of the 67,416 Amazon seller storefronts in the TSI dataset, with a forensic look at China's 69.7% share, the role of Hong Kong as a secondary hub, and how Western-origin sellers compare on quality and review depth.
Amazon Seller Categories 2026: Category League Table
Which product categories attract the most Amazon sellers? Analysis of 67,416 storefronts from the TSI dataset reveals Home & Kitchen leads at 10,215 sellers, followed by Electronics & Photo and DIY & Tools. Full category league table with commentary.
UK Amazon Sellers 2026: Marketplace Data & Origin Analysis
Data on 21,920 active seller storefronts on the UK Amazon marketplace, from The Sellers Index January–February 2026 scrape. Covers seller origin split, China's 67.2% share, GB-origin sellers at 26.7%, VAT ID visibility rates, and storefront quality metrics.
USA Amazon Sellers 2026: Marketplace Data & Origin Analysis
Data on 38,088 active seller storefronts on the US Amazon marketplace from The Sellers Index January–February 2026 scrape. China-origin sellers at 72.1%, US-origin at 19.8%, and storefront quality metrics including the 4.68 average rating.
France Amazon Sellers 2026: Marketplace Data & Origin Analysis
Data on 7,247 active seller storefronts on the France Amazon marketplace from The Sellers Index January–February 2026 scrape. China-origin at 65.7%, France-origin at 14.4%, Germany-origin at 3.5%, with an average rating of 4.56.
Germany Amazon Sellers 2026: Enriched Seller Records & Origin Analysis
Analysis of 4,638 enriched Amazon.de seller records from The Sellers Index Dataset B (leads_master), covering seller origin, Germany's 70.7% domestic majority, the full country-of-registration league, and what the data means for agencies and compliance providers targeting the German marketplace.
Spain Amazon Sellers 2026: Enriched Seller Records & Origin Analysis
Analysis of 2,080 enriched Amazon.es seller records from The Sellers Index Dataset B (leads_master), covering seller origin, Spain's 48.6% domestic share, Germany's 11.5% cross-border presence, and what the data means for EU-focused agencies and compliance providers targeting the Spanish marketplace.
Italy Amazon Sellers 2026: Enriched Seller Records & Origin Analysis
Analysis of 1,913 enriched Amazon.it seller records from The Sellers Index Dataset B (leads_master), covering seller origin, Italy's 51.6% domestic share, Germany's 13.2% cross-border presence, and what the data means for EU-focused agencies and compliance providers targeting the Italian marketplace.
Frequently asked questions
- How many Amazon seller storefronts does The Sellers Index dataset cover?
- The Sellers Index dataset covers 67,416 active Amazon seller storefronts scraped between January and February 2026 across three primary marketplaces: USA (38,088 storefronts), UK (21,920), and France (7,247).
- What percentage of Amazon sellers in the TSI dataset are China-origin?
- Across the full 67,416-storefront dataset, 69.7% of sellers originate from China. On Amazon.com (USA) alone, China-origin sellers account for 72.1% of tracked storefronts.
- Which Amazon marketplaces are covered in the TSI data reports?
- The TSI storefront scrape covers three marketplaces: USA (Amazon.com, 38,088 storefronts), UK (Amazon.co.uk, 21,920 storefronts), and France (Amazon.fr, 7,247 storefronts). Germany, Italy, and Spain are covered separately through enriched registry-verified datasets.
- Are the TSI data reports free to access?
- Yes. All statistical research reports on the TSI Data Hub are open-access. Every number is sourced from the verified TSI dataset and every claim is verifiable. The underlying seller contact data is available separately via the platform.
About the dataset
All reports on this hub draw from the TSI dataset: 67,416 Amazon seller storefronts scraped between January and February 2026 across three primary marketplaces — USA (38,088 storefronts), UK (21,920), and France (7,247). Germany, Italy, and Spain are not meaningfully represented in this scan and are excluded from marketplace-level claims. Every storefront includes a product count; 93.5% carry a verified seller rating; 99.99% carry a primary category assignment. No numbers in these reports are estimated or extrapolated — all figures are direct counts from the dataset.
Two distinct datasets feed this hub. Dataset A is the 67,416-storefront marketplace scan above. Dataset B is the verified-enriched file — a total of 16,931 fully enriched records across all markets, each carrying a verified email address, VAT number, and business summary. The Germany, Spain, and Italy reports on this hub are drawn from Dataset B and together cover 8,631 of those 16,931 enriched records (Germany 4,638, Spain 2,080, Italy 1,913); the remaining enriched records sit across other markets and are not published as standalone reports here.
Interested in the underlying data? Explore The Sellers Index platform or contact us for bespoke analysis.